Category: football
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The end of gambling on Premier League shirts: what it means for clubs, fans and the future of football sponsorship
From the start of the 2026/27 Premier League season, betting companies will no longer appear on the front of matchday shirts. It is a change three years in the making, and one that carries significant financial, social, and commercial consequences for the world’s most-watched football league. Why are betting companies no longer going to be…